Wellside Positioning — Wellside
Independent strategy consultant · Strategy delivered
The starting point
Wellside, a premium residential real-estate agency, first asked for market research. The real question went further: which customers to target, what they valued and how to present a distinctive offer.
The work grew from research into customer profiles, strategy, positioning and customer-facing copy. It was a separate freelance consulting project.
Turn market research into choices about the customer and the offer.
What I did
- Researched customer needs I built customer profiles to give the strategy a clear audience. They linked customer needs and perceived value to the way the agency described its service.
- Compared competitors' offers Competitive research went beyond public websites. I obtained actual commercial proposals and compared how other agencies packaged properties, explained value and handled the sales conversation.
- Developed the positioning I developed strategic recommendations, refined the positioning and identified the differences worth emphasizing. I also helped write customer-facing copy based on the research.
The outcome
Delivered market research, customer profiles, positioning, strategic recommendations and copy support.
The engagement covered research and strategy. Subsequent implementation and changes in leads, conversion or revenue were not assessed. Client proposals remain confidential.